Caring for Seniors, Connecting with Families

Grow your reach, build trust, and make a difference with tailored marketing solutions for senior care facilities.

Senior Care & Assisted Living Marketing Services

The senior care industry is built on trust, compassion, and delivering exceptional care. Whether you’re an independent assisted living facility, a skilled nursing provider, or an in-home senior care service, reaching families and building credibility is essential to your success. At First Step Creative, we specialize in creating marketing strategies that connect senior care facilities with families seeking compassionate, high-quality care for their loved ones. From SEO to video production, our tailored solutions help you stand out in a competitive landscape while showcasing your commitment to excellence.

We understand the importance of trust in the senior care industry. Our mission-driven marketing solutions are designed to help your facility stand out, connect with families, and grow your community. With our expertise in storytelling, local SEO, and digital marketing, we help you showcase your care and compassion to those who need it most.

Your facility is more than a business - it’s a home for those who need care and compassion. Let us help you share your story and connect with families in your community.

  • Families start their search for senior care online. We optimize your website and online presence to ensure you rank at the top of local search results, connecting you with families in need.

    What’s Included:

    • Keyword optimization for terms like “assisted living near me” and “senior care facilities.”

    • Google My Business setup and optimization for local search visibility

    • Ongoing local SEO strategies to maintain top rankings

    • Online review management to build trust and credibility

  • Your website is often the first interaction families have with your facility. We create professional, easy-to-navigate websites that highlight your services, staff, and facility, giving families the confidence they need to contact you.

    What’s Included:

    • Custom website design tailored to your brand and audience

    • Virtual tour integration to showcase your facility online

    • Mobile-friendly, responsive design for all devices

    • Lead capture forms for inquiries and tours

  • Video helps families feel connected before they even step through the door. We create high-quality videos that showcase your facility, share resident testimonials, and highlight the compassionate care you provide.

    What’s Included:

    • Facility tour videos, including drone footage for stunning visuals

    • Staff and resident testimonial videos to build trust

    • Educational videos about senior care options and services

    • Professional filming, editing, and post-production

  • Social media is a valuable platform for connecting with families and showcasing your facility’s culture. We manage your social media presence, ensuring your facility stays top-of-mind.

    What’s Included:

    • Monthly content calendars with engaging posts and updates

    • Facebook and Instagram ad campaigns targeting local families

    • Community engagement to build trust and loyalty

    • Analytics to measure engagement and growth

  • Open houses and community events are key to building relationships with potential residents and their families. We help you promote your events and ensure they’re well-attended.

    What’s Included:

    • Event branding and promotional materials (flyers, banners, etc.)

    • Email campaigns to invite families and stakeholders

    • Social media campaigns to boost attendance

    • On-site video production to create post-event content

  • Your brand reflects your facility’s commitment to care. We help you create a cohesive identity that builds trust and attracts families.

    What’s Included:

    • Logo design and visual identity creation

    • Messaging guidelines to ensure consistent communication

    • Design for brochures, signage, and other marketing materials

    • Rebranding services for growing or expanding facilities

Why Choose
First Step Creative?

  • Specialized Expertise in Faith-Based Recovery Marketing

    First Step Creative specializes in supporting organizations in the recovery, mental health, nonprofit and faith-based sectors. This specialized approach ensures strategies that authentically connect with your audience, creating meaningful engagement and impact.

  • Decades of Award-Winning Marketing Experience

    With a team that has led successful campaigns and built marketing programs from the ground up, First Step Creative delivers expertise in branding, video production, and digital marketing. Our experience spans everything from storytelling to data-driven campaigns that consistently exceed expectations.

  • Live Reporting Tools for Complete Transparency

    We provide real-time access to reporting and analytics tools, ensuring you always know how your campaigns are performing. This transparency enables you to make informed decisions and see the direct impact of your investment.

  • Focused, Results-Driven Strategies

    Our approach is designed to create content and campaigns that don’t just look good—they deliver measurable results. By combining storytelling, data insights, and innovative marketing techniques, we drive growth and build long-lasting connections with your audience.

  • Mission-Driven Purpose

    As a faith-based agency, we’re deeply committed to helping organizations with a shared vision of positive change. Our work is guided by purpose and authenticity, aligning with your values to amplify your mission and inspire others.